To increase the income of your SME, it is now inevitable to have a website and optimize SEO. The reason is simple. Many consumers are now searching online before calling a service company or making a purchase.In order for your website to attract the right target, you need to work on both off-site SEO and on-site SEO. An important part of this optimization work is the keywords found in your page titles, image descriptions, content, and so on. The more strategic keywords that are relevant to your industry, the more search engines you will see, the better the chances of your website being featured in the search results. And to obtain all these benefits what you have to do? Yes, you have to consult the SEO Consultant so far. Only the best of best can help you to reach our goal to maximum.
How to identify and choose the best keywords for your SME’s website?
A keyword is relevant to you only if it is really used by users to find you or find one of your competitors on the web. That’s why, when choosing which keywords will end up in the title of one of your pages, you need to get out of your expert head of your business sector to put yourself in the shoes of your target customer.If you are a dentist and interested in sharing one of your treatments, use the most common name to describe it. For example, you may want to do Teeth whiteningrather than Dental whitening with hydrogen peroxide, since no one will spontaneously perform searches using the second, more technical sequence of words and less used in everyday language
See if there is a specific request
How to know exactly if a keyword is more searched than another with identical meaning by the Net surfers? When talking about SEO and keywords, the goal is to capture a demand from Internet users in your business sector. So you need to know the volume of searches generated from the keywords that you would be likely to use. Although there is strong demand for the term cheap leather shoes, a high end shoe store will have no interest in using this keyword for its website.
Conclusion: Always be relevant
If it is important to put yourself in the skin of the consumer, never do it at the expense of the relevance of the chosen keyword. People who land on your site need to find exactly what they are looking for, otherwise your strategy will have failed.Thanks to the expert consultant, you will know in particular how many searches are made monthly with this or that keyword, in the language and the geographical zone of your choice. You can then choose which keywords to use on your website based on specific data.