If you own a business of any kind, you know what a struggle it can be to constantly be trying to think of new ways to gain customers/clients, and stand out among your competitors. No matter what industry you’re in, creating and sustaining a successful business is hard work, and everyone needs a little help sometimes. Here are 5 things you should consider adding to your business to make it really stand out.
An Outdoor Seating Area
Whether you have a business that includes offices that customers will visit or not, you should consider adding an outdoor seating area of some kind – even if just for employee use. Adding a balcony or deck is a great way to elevate a space quickly and very inexpensively. Check online for balcony design ideas to see if it is something that can fit into your budget or that you might even be able to execute yourself.
A beautiful balcony will be easily seen by passersby and they will immediately think of your business as a classy place. Once you have a nice outdoor space in your office building, you will wonder how you ever lived without one!
Signage is arguably one of the most important things when it comes to standing out. Unless you have marketed your business impeccably, you will get some customers/clients just simply because they saw your signs. If you have small signs that are hard to see, don’t light up, or don’t use bright colors, you may want to consider changing them out in favor of larger or bolder signs, or those that light up so that they can easily be seen at night.
Even if you are closed after dusk, people will be able to see your signs and remember them for later on when they need your goods or services. The money you spend on signs will be well worth it once you see what they can do for the overall success of your business.
Many businesses these days offer complimentary drinks such as bottled water, soda, or even champagne or beer to their customers/clients to make them feel valued. This tactic works well because when people are deciding what business they want to support in the future, they will remember gestures like this and ways you went above and beyond. The extra cost of purchasing beverages for your customers will pale in comparison to the extra profits they could bring in for you.
Making your business stand out isn’t always easy but if you use these tips as well as come up with a few of your own, pretty soon all of your competitors will be asking how you did it!